Data privacy isn’t just a compliance checkbox anymore as it’s becoming a defining factor in how brands engage with customers and manage advertising risk.

Fraudsters are getting smarter by using botnets, device spoofing, and geo-masking to silently siphon off ad budgets without triggering platform alarms.

Digital ad platforms like Google and Meta claim to protect advertisers through automated filters and fraud detection systems.

Not all ad fraud wears a black hat. Some slip under the radar, deceptive, quiet, and damaging. Cookie stuffing is one such tactic.