Jul 10, 2025
In 2024, global digital ad spend reached over $667 billion. Yet, industry estimates suggest that anywhere between 10–30% of that spend is wasted on invalid, non-human, or misclassified traffic. That equates to hundreds of billions lost every year.
For CMOs, Heads of Performance, and Growth Marketing leads, ensuring that every dollar spent results in value is no longer optional. But despite the rise of tools that optimize performance, few address the foundational issue: Are you being billed fairly in the first place?
This is where Ad Billing Audits, pioneered by Vaudit, emerge as the future of digital marketing accountability.
What Are Ad Billing Audits?
Vaudit's Ad Billing Audits are systematic, automated processes that review, classify, and validate every charge issued by ad platforms before the invoice is paid. They go beyond click-level data to classify traffic into distinct categories:
Unlike ad fraud tools that merely monitor fraud after the fact, Vaudit's billing audits proactively examine what platforms intend to charge you and dispute invalid costs before payment.
Why Marketing Executives Should Care
Modern marketing leaders are responsible not just for growth, but for efficiency, accountability, and defensibility of spend. Here’s why Vaudit's Ad Billing Audits should be on every CMO’s radar:
Key Stats Supporting the Shift
The Role of Data Classification in Billing Audits
Accurate audits require structured classification of traffic at the point of impression and click. Vaudit’s Data Classification framework helps marketers:
With this classification in place, marketing teams can isolate problematic patterns and take decisive action.
A New Standard of Accountability
Vaudit introduces a COSO-inspired financial-grade auditing framework to digital marketing. Every charge is backed by:
The result? Marketing spend becomes auditable, defensible, and optimized.
What Comes Next
Ad Billing Audits aren’t just a feature, they represent a new operational standard. Right now, performance marketing is being held to CFO-level scrutiny, it's time to elevate how we classify and verify spend.
Vaudit is the only solution purpose-built for real-time Pre-Bill Charge Removal.
Ready to see what you’ve actually been billed for?
Start your free 30-day ad billing audit trial with Vaudit and discover the savings hiding in your current spend.
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