Cost Per Intent.
A new way to buy verified human intent.
CPIn (Cost Per Intent) is Vaudit's buying metric for PMax and Programmatic. You are billed for verified human visits, engaged 10+ seconds, independently audited. Not clicks. Not impressions. Not raw platform traffic.
Currently available for Performance Max and Programmatic campaigns.
From free audit to your first verified intent, in three steps.
Fourteen days of free audit to set the baseline. Then we take over the media buying with the CPIn layer on top and you only pay for verified human intent.
Baseline
14-day free audit on your current PMax and Programmatic buying. We benchmark your CPC and CPM against your real cost per verified intent, in dollars.
Vaudit runs the media
Vaudit takes over the agreed campaigns as the media buyer. We buy, manage and optimise the budget. Every visit is verified live: human, valid delivery, 10+ seconds engaged.
Reconcile
You pay only for verified intent that qualifies. Non-qualifying spend is absorbed by Vaudit under the guarantee. Every dollar traceable in the ledger.
Your real cost per engaged human is 54% higher than the platform tells you.
CPIn closes the gap. Vaudit takes the cost on the 22%.
Averages across Vaudit-audited Google Ads, DV360 and Bing campaigns. 10-second engagement threshold, AI-modelled across the full dataset.
Same spend. Different buying unit. Different accountability.
CPC is what the platform charges you. CPIn is what you actually got: a real human, engaged for 10+ seconds, independently audited.
You are billed for:
- Bots and automated traffic
- Geo-invalid and out-of-policy delivery
- Accidental taps and drive-by clicks
- Two-second bounces
- Whatever the platform's own IVT filter missed
You are billed for:
- One verified human, engaged 10+ seconds
- Nothing else. Non-qualifying spend is ours
- One comparable unit across Google, Meta, TikTok, DSPs
- A clean signal set for campaign decisions
- Every reject traceable to a specific platform policy clause
What counts as verified intent. All four must be true.
Verified intent is not our opinion of a good visit. It is a specific, testable definition. Fail any one of these and it does not qualify. Vaudit absorbs the cost.
Confirmed human
Passes independent bot, automation and datacenter checks. No automation signature.
Valid delivery
Within approved geography, device and platform policy. No delivery outside campaign scope.
10+ seconds engaged
Real time on the landing page. Bounce-backs and drive-by clicks do not clear the floor.
Independently audited
Verified by Vaudit, not the platform grading itself. Every decision is logged and auditable.
We run your Performance Max and Programmatic budget.
These are the two channels where the gap between what platforms charge and what advertisers actually get is widest. Vaudit steps in as the media buyer, runs the campaigns with the CPIn verification layer on top, and takes the risk on anything that fails the standard.
Performance Max
Vaudit runs your PMax campaigns as the buyer. We manage bids, budgets and creatives across Search, Shopping, YouTube, Display, Discover and Gmail — with the CPIn layer classifying every visit in real time. You see the placement-level breakdown the platform hides.
- Vaudit is the media buyer, not just an observer
- PMax is optimised for volume; CPIn optimises for verified humans
- Automated placements no longer mask non-human traffic
Programmatic (DV360, TTD, DSPs)
Vaudit runs your programmatic budget through the DSPs on your behalf. Programmatic clicks look cheap: in our audits we have seen CPCs as low as $0.01 with a real cost per verified intent of $1.69 or higher. We only bill for the verified.
- Vaudit executes the buy across DV360, TTD and approved DSPs
- Datacenter and proxy traffic filtered out of what you pay for
- CPIn exposes the gap. Vaudit takes the cost on the difference
How partners package and resell CPIn.
In every package, Vaudit acts as the media buyer and runs the campaigns. Verification is on top of the buy, not next to it. Partners keep the client relationship and share the upside.
Pilot
Vaudit runs a $250K to $1M budget across two channels for 30 days. Proves the CPIn economics in a controlled window.
Guaranteed CPIn
Vaudit runs the media at a defined CPIn rate. Non-qualifying spend absorbed by Vaudit under the guarantee.
Enterprise Verified
Vaudit runs a larger share of the client budget end-to-end. Full media buying, verification, and financial ledger.
Partner keeps client
Partner owns the client relationship. Vaudit runs the media and owns verification. Rev share on the spend.
Non-qualifying spend absorbed by Vaudit.
You pay for what worked. We take the risk on what did not.
If a visit fails any part of the CPIn standard, it does not qualify. Vaudit absorbs the cost. No performance-share fee, no per-seat fee, no minimum commitment for the 14-day audit.
The 14-day audit is free. You see your CPIn baseline before you commit to anything.
Start with a 14-day free audit.
Connect your PMax or Programmatic account (read-only). We audit 14 days of your buying, deliver your CPIn baseline against your CPC and CPM, and show you the gap in dollars. If it stacks up, Vaudit takes over as the media buyer with the CPIn layer on top and you pay only for verified humans.
Read-only during the 14-day audit. No billing until Vaudit takes over the media buy. Walk away with your baseline if it is not for you.
