Ad Audit
Terms & Conditions
Last updated: June 2026
Published by Vaudit Inc.
These Terms & Conditions ("Terms") explain how Ad Audit provides independent traffic auditing, invalid-traffic investigation, billing-discrepancy recovery, and refund recovery services across digital advertising platforms. They describe how Ad Audit reconciles traffic and click behaviour against advertising platform Terms & Conditions, how read-only access and GLID-based attribution are used, and how certified tracking technologies operate. Ad Audit is a Google Certified Click Tracker and complies with Google's technical and policy requirements. Ad Audit is published by Vaudit Inc. ("Vaudit", "we", "us", or "our") and operates solely as an independent auditor. By signing up for or using Ad Audit, you agree to these Terms.
Platform Access
Ad Audit audits invalid traffic, billing discrepancies, and recoverable spend across the following advertising platforms:
The platform list reflects current Ad Audit coverage and is updated as new platform integrations are added.
By connecting your ad platform account through the platform's secure OAuth or API authorization process, you grant Ad Audit read-only access to:
Ad Audit does not request write access and cannot modify your campaigns, budgets, bids, or account settings. Ad Audit acts solely as an independent auditor.
Read-only access enables Ad Audit to:
Your data is used only for audit and recovery purposes.
Access can be revoked at any time through your Google permissions page or the relevant platform's account settings. Revoking access before an audit or investigation is complete may prevent Ad Audit from delivering the Services.
Audit Process
Refund, credit, and recoverable spend estimates are based on Ad Audit's proprietary audit methodology, including:
Estimates indicate potential eligibility but are not guaranteed. Final decisions are made by the relevant platform.
Ad Audit identifies and recovers value arising from, among other sources:
Ad Audit follows a structured three-phase recovery approach:
Ad Audit identifies charges already billed that should not have been — including policy and platform-defined invalid traffic, invoice and contract discrepancies, and invoices below credited amounts — and pursues recovery as refunds or account credits.
Where supported, Ad Audit identifies and stops invalid or wasteful spend before it hits your invoice — including click repetition, non-human events, and overcharges. Invalid spend is never billed.
Ad Audit continuously verifies spend against real performance and intent, identifying non-performing spend, budget inefficiencies, and opportunities to improve spend allocation across platforms.
Before submitting a refund, credit, or invalid-traffic claim, Ad Audit may verify that:
By using Ad Audit, you authorize Vaudit to:
All submissions follow the applicable platform's invalid-traffic and refund procedures.
Ad Audit conducts all auditing and submissions in accordance with platform policies and Terms & Conditions. Ad Audit does not modify campaigns. All work is performed using permitted diagnostic and attribution data and follows certified click-tracking standards.
Audit completeness depends on:
Missing or incomplete data may limit Ad Audit's ability to support or submit a claim.
You authorize Ad Audit to act as your representative solely for submitting invalid-traffic reports, billing-discrepancy reports, appeals, and refund or credit requests under platform terms. Ad Audit does not act as your agent for any other purpose.
Pricing & Payment
Ad Audit operates on a hybrid pricing model consisting of a flat monthly platform fee and a performance fee on verified recoveries. Both fees apply together; neither replaces the other. Three platform tiers are available based on your monthly audited ad spend:
The platform fee covers dashboard access, continuous billing verification, and audit reporting across all connected ad platforms. The platform fee applies for the full duration of your subscription, regardless of whether any recovery is achieved in a given month.
Your first thirty (30) days include three proprietary audit reports at no cost. These reports are delivered through the Vaudit platform and require no changes to your existing campaigns. The monthly platform fee applies from day thirty-one (31) onwards. The performance fee described in Section 3.3 applies from day one of your engagement, including during the first 30 days, regardless of whether the platform fee has started.
In addition to the monthly platform fee, a performance fee applies to all verified recoveries, from the first day of your engagement:
Vaudit charges no setup fees, onboarding fees, or other upfront charges beyond the fees set out in this Section 3.
The monthly platform fee is billed in advance at the start of each monthly billing cycle, starting from the date your subscription begins (or, where a complimentary period applies, from the day after that period ends). The performance fee is invoiced monthly in arrears, based on recoveries verified during that billing cycle. Invoices are payable within thirty (30) days of the invoice date. All fees are stated exclusive of applicable taxes, which are the customer's responsibility unless otherwise required by law. Subscriptions renew automatically each billing cycle unless cancelled in accordance with the Term and Termination section.
Tracking Technology
The Ad Audit Pixel provides:
The Ad Audit Pixel complies with Google's requirements for certified click-measurement technologies.
The Pixel collects non-identifiable technical data, including:
The Pixel does not collect personal data, including:
Ad Audit does not track or attempt to identify individual users.
The Pixel is lightweight, asynchronous, and does not impact page load performance or Core Web Vitals.
The Pixel may be removed at any time. Removal may reduce audit completeness and the accuracy of reconciliation.
Platform Considerations
Ad Audit's removal services for Meta Ads (Facebook and Instagram) campaigns are designed to be applied to newly created campaigns. Applying Ad Audit to an already-active Meta campaign may cause that campaign to re-enter Meta's learning phase, which can temporarily affect delivery as the campaign re-optimises. Customers are encouraged to enable Ad Audit on new Meta campaigns to avoid this.
Ad Audit is a Google Certified Click Tracker. All click-tracking URLs use visible query parameters (including click_id) and disclose non-foreign parameters to Google, ensuring compliance with Google's certification requirements. Ad Audit complies with Google's technical and policy requirements at all times.
For all other supported platforms (TikTok Ads, The Trade Desk, Amazon DSP, DV360, LinkedIn Ads, AppLovin, Bing Ads), Ad Audit conducts auditing in accordance with each platform's applicable policies, Terms & Conditions, and refund procedures.
Your Responsibilities
By using Ad Audit, you agree to:
Ad Audit may suspend access for misuse or violations of these Terms.
Data & Privacy
Ad Audit uses industry-standard security protocols and encryption across all systems. Account credentials and access tokens are stored in encrypted form. Audit data is processed and stored securely and is used solely for the purposes described in these Terms.
Use of your data is further governed by the Vaudit Privacy Policy (app.vaudit.com/privacy-policy), which forms part of these Terms. By using Ad Audit, you also agree to the Vaudit Privacy Policy.
Data is not automatically deleted upon termination or disconnection. Upon written request, Vaudit will delete your data to comply with applicable data protection laws in your region. To submit a deletion request, contact support@vaudit.com.
Liability
To the maximum extent permitted by applicable law:
You agree to indemnify and hold harmless Vaudit Inc., its officers, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to your breach of any warranty, representation, or obligation under these Terms, including but not limited to any claim that you were not authorized to grant access to an account or data you connected to the Services.
Term & Termination
These Terms apply from the date you first access or use Ad Audit and continue until terminated by either party.
You may terminate your use of Ad Audit at any time by cancelling your account through the Vaudit platform or by contacting support@vaudit.com. Termination does not waive any fees owed on recoveries already in progress or completed prior to termination.
Vaudit may suspend or terminate your access to Ad Audit at any time with reasonable notice if:
Vaudit will provide reasonable advance notice of service discontinuation where possible.
Terms Updates
Vaudit may update these Terms periodically to reflect changes in the Services, platforms covered, pricing, or applicable requirements. Updated Terms will be posted to the Vaudit website and, where material changes are made, Vaudit will notify you by email or through the platform. Continued use of Ad Audit after the effective date of any update constitutes acceptance of the revised Terms.
Legal
These Terms are governed by and construed in accordance with the laws of the State of Delaware, without regard to conflict of law principles. Any dispute arising out of or relating to these Terms shall be resolved by binding arbitration under the rules of the American Arbitration Association in Wilmington, Delaware, except that either Party may seek emergency injunctive relief in any court of competent jurisdiction.
Where the customer is an individual consumer, or is located in the European Union or United Kingdom, the mandatory arbitration requirement above does not apply to the extent it would be unenforceable under the laws of the customer's home jurisdiction. In such cases, disputes will be resolved in accordance with applicable local consumer protection law.
For support, questions, or notices relating to these Terms or Ad Audit, contact:
