Why the World Needs Ad Audits

We are creating a Transparent, Verified, and Auditable Digital Media Economy

The Digital Ad Ecosystem Is Broken and No One's Auditing the Bill

Every year, billions of dollars in digital advertising are lost to waste, fraud, and billing errors, with no audit mechanism in place for most brands.

In the United States alone, digital ad spending is expected to reach $47 billion in 2025 (Statista), yet up to 25% of that may be wasted due to opaque reporting, invalid traffic, and billing anomalies.

Key U.S. industry findings

You Don’t Need Another Fraud Tool.
You Need
an Audit.

Ad fraud tools focus on detection and flagging suspicious traffic patterns, applying generic blocklists, and scoring clicks. But these tools don’t verify what you’re actually charged for, nor do they provide audit-grade evidence and the ability to recover actual costs on your bill in real-time.
Blocking alone can’t tell you where your media dollars went or why you were billed. Vaudit audits every impression, click, and install: identifying non-compliant traffic tied to billable events, enabling targeted prevention and producing legally defensible reports, so you know exactly what to block and what to recover. 

What We’re Seeing in the U.S. Market

Across $60M+ in spend audited by Vaudit, we’ve found:

  • Geo Violations: Ads shown in U.S. states or cities, or even other countries, not included in targeting
  • Non Compliant Traffic Sources & MFA clicks: Especially prevalent in mobile, programmatic and display campaigns
  • Zero-second clicks: User clicks the ad, but never reaches a fully loaded page
  • Low Activity Hours : Clicks between 2 AM and 6 AM driving low or no conversions

The result:
Companies are routinely overcharged by 10–30%, and never realize it.

Vaudit = Audit-Grade Verification for Every Ad Dollar

Vaudit is the first real-time Ad Audit for digital advertising.
It doesn’t just report what happened. It classifies, verifies, and flags overcharges. 

What Vaudit does:

  • Detects non-compliant and invalid traffic and installs 24/7
  • Classifies impressions, clicks, and conversions against IAB & MRC standards
  • Flags refundable traffic and provides supporting documentation
  • Generates legally defensible audit trails
  • Helps clients remove waste pre-bill with our Charge Removal Suite
Audit for digital advertising
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Auditing Isn’t Just for Finance. It’s for Everyone Who Spends on Ads.

Whether you’re a CMO, agency lead, or CFO, here’s how Vaudit helps:

  • Marketing Teams: Identify waste by campaign, channel, and geography
  • Finance & Procurement: Validate media invoices and challenge discrepancies
  • Legal & Compliance: Ensure spending is aligned with contractual terms and/or legal parameters
  • Agencies & Holding Companies: Prove performance with transparency

Why the U.S. Ad Market Desperately Needs AI-Powered Ad Audits

  • 85% of U.S. advertisers still rely on manual campaign monitoring or agency reporting
  • The FTC and NAD are increasing regulatory focus on media accountability
  • Most ad platforms operate as “black boxes” with no third-party reconciliation
  • Ad fraud in the U.S. will cost businesses over $80 billion globally by 2025 (Juniper Research)

For decades, people have optimized clicks and conversions, but never questioned the bill.

It’s time for a change.

Every dollar spent on digital media should be auditable, verifiable, and defensible.

Vaudit is leading the creation of a new category

Ad audits built to detect, document, and stop digital media waste at the source.
Even the biggest platforms (Google, Meta, and others) have faced legal action for overcharging, misleading metrics, and opaque ad pricing models.
Courts and regulators around the world are starting to catch up, but advertisers remain exposed. The table below highlights just a few of the high-profile cases proving the urgent need for independent, AI-powered ad audits that hold platforms accountable and protect ad spend.

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