Every year, billions of dollars in digital advertising are lost to waste, fraud, and billing errors, with no audit mechanism in place for most brands.
In the United States alone, digital ad spending is expected to reach $47 billion in 2025 (Statista), yet up to 25% of that may be wasted due to opaque reporting, invalid traffic, and billing anomalies.
Ad fraud tools focus on detection and flagging suspicious traffic patterns, applying generic blocklists, and scoring clicks. But these tools don’t verify what you’re actually charged for, nor do they provide audit-grade evidence and the ability to recover actual costs on your bill in real-time.
Blocking alone can’t tell you where your media dollars went or why you were billed. Vaudit audits every impression, click, and install: identifying non-compliant traffic tied to billable events, enabling targeted prevention and producing legally defensible reports, so you know exactly what to block and what to recover.
Across $60M+ in spend audited by Vaudit, we’ve found:
Vaudit is the first real-time Ad Audit for digital advertising.
It doesn’t just report what happened. It classifies, verifies, and flags overcharges.
Whether you’re a CMO, agency lead, or CFO, here’s how Vaudit helps:
For decades, people have optimized clicks and conversions, but never questioned the bill.
It’s time for a change.
Every dollar spent on digital media should be auditable, verifiable, and defensible.
Ad audits built to detect, document, and stop digital media waste at the source.
Even the biggest platforms (Google, Meta, and others) have faced legal action for overcharging, misleading metrics, and opaque ad pricing models.
Courts and regulators around the world are starting to catch up, but advertisers remain exposed. The table below highlights just a few of the high-profile cases proving the urgent need for independent, AI-powered ad audits that hold platforms accountable and protect ad spend.
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