Charge Removal Suite

Stop Non-Compliant Spend Before it's Billed.
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Automate pre-bill protection by eliminating invalid charges before they reach your invoice, ensuring every dollar is verified.

Key Features:

‍User Exclusions: Automatically block suspicious or abusive users (IPs, geo, device violations) in real time before they trigger billable delivery.

‍Signal Adjustments: Dynamically reduce bid signals on high-risk traffic segments to minimize spend exposure.

Protection from:

Non-Compliant Traffic Sources:
Non-Human (bots, spam) and MFA traffic.
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Geo Violations:
Stop invoice charges that don't align with intended targeting.

Device Violations:
Remove billed clicks that came from unapproved device types.

Session Violations:
‍Eliminate Bounces and Zero Second Activity

Low Activity Hours:
Suspicious Traffic delivered between 2am-6am.

Intelligent Spend Reduction:

Save up to 10% of total ad spend using these automated, pre-bill tools—all integrated into a seamless workflow.

Billing Recovery Suite

When non-compliant spend does slip through, our audit layer builds dispute-ready documentation.

Identify refund opportunities for session, geo, device, and frequency violations. All backed by audit-grade documentation.

Only available for web traffic, this ensures your finance team never pays for errors again.

Audit and dispute

COSO-aligned audit logs
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Exportable billing variance reports with web log level data of invalid traffic
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Platform-specific reconciliation for Google
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Fully White-Gloved Refund Process

Automated Audit Intelligencetion

Billing API Sync:
Ingests historical billing data from Google, Meta, and AppsFlyer to ensure post-bill accuracy.

Dispute Evidence Engine:
Produces audit-grade, COSO-aligned evidence packages suitable for submission to vendors.

mobile Spend: Prevent it, Don't Reconcile it

Mobile ad spend is protected before payment: Vaudit enforces all audits pre-bill during your Net30 window, eliminating invalid installs and misattributed activity before you pay.

There's no need for refund paperwork. We remove it pre-payment.

We verify each install or in-app event

All mobile enforcement is pre-bill

Full Audit Evidence for every new user or install

Verify charges, enforce accountability, and demonstrate billing accuracy

Real Time Savings

Total estimated savings: 10% of monthly mobile media spend
Cost after trial: Just 2% of media spend

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Every click is audited the moment it lands, with exact price matched against your Ad Billing.

Syncs with vendor billis for true audits

transparent, COSO-aligned audit standards

mobile-first audit logic

Legally defensible Audit Evidence

We apply two types of classifications to traffic

Invalid Traffic

Clear violations of platform billing terms flagged with supporting evidence for refund requests (e.g. via Google Ads credits).

SuspiciousTraffic

Suspicious patterns that violate campaign intent or performance goals, flagged early to guide real-time blocking or bid reduction.

Core Standards

Non- Human

Clicks from known bot signatures, data‑center IPs, or abnormal click frequency.

• IP / UA matches known bot list
• ≥ 20 clicks from same IP in ≤ 10 s
• ≥ 100 clicks from same IP in 24 h

Eliminates non‑human traffic that never converts.

Google Ads Help – Invalid clicks definition (automated tools or robots) (support.google.com); MRC IVT 2.0 – GIVT Data‑Center Traffic (mediaratingcouncil.org)

Session Violations

Sessions with 0 s dwell time or immediate bounce, often tied to fake referrers.

1. For each campaign type, compute Bounce Rate = Bounce Clicks / Audited Clicks

‍2. Compare that rate to the table found here (https://help.blokid.com/audit-rules-traffic-classification?hsLang=en) :
• If Bounce Rate > Refund threshold → Invalid Traffic every incremental click:
(BR – Refund %) × CPC × Bounce Clicks
• Else if Bounce Rate > Over-charge threshold → Suspicious Traffic amount is (BR – Overcharge %) × CPC × Bounce Clicks

Indicates no real user engagement.

Google Ads Help – Accidental clicks (no value to advertiser) (google.com)

Geo Violations

Clicks from countries or regions outside your targeted geography.
• IP country = any location in the campaign’s exclusion list → Invalid
‍• IP in a non targeted location but have presence or interest ticked → Suspicious

Prevents spend on audiences you cannot serve.

Google Ads Help – Managing invalid traffic (location‑targeting discrepancies) (support.google.com)

Device Violations

Device reported by the ad platform ≠ device detected on your site.Compare device string reported by ad platform vs. device detected on site
‍• Platform = mobile but onsite JS says desktop (or vice-versa) → Suspicious
‍• Emulator / spoofed user-agent detected → Invalid

Detects spoofed devices & emulators.

MRC IVT 2.0 – Device / Environment mismatch category (support.google.com)

Timing Anomalies

Bursts of clicks outside campaign schedule or human‑like patterns (e.g., 50 clicks in 5 s).

Flags scripted click farms.

Google Ads Help – Invalid clicks (manual or automated click bursts) (support.google.com); MRC IVT 2.0 – Click Flooding (mediaratingcouncil.org)

Why Digital
‍Ad Auditing is different

Your audit will contain a breakdown covering overcharges, click fraud, bot traffic, and potential refunds. See where your budget actually went and what you're owed back.
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Syncs with vendor bills for true audits

We match your ad invoices to actual delivery. This detects inflated CPMs/CPCs, unserved ads, and billing discrepancies, helping you uncover hidden overcharges and reclaim lost spend.

COSO-aligned, transparent findings

We identify bots, click farms, and irrelevant placements. This allows your team to flag low-quality traffic sources, refine campaign targeting, and protect your media budget moving forward to save costs up to 30% each month.

Mobile-first Protection

Ensure your ads are only shown in your intended regions. We flag misaligned impressions and clicks outside your geo-targeting, which reveals waste you didn’t know existed.

Legally defensible, dispute ready

Receive dispute-ready documentation for reclaiming overspend. We package the audit findings into reports that support a strong case for Google and Meta refund claims.

AI-Powered Auditing Means You Only Pay For Real Visitors