Jun 26, 2025
Most brands trust the data their platforms give them. Google, Meta, TikTok all provide detailed dashboards showing impressions, clicks, conversions, and cost. But here’s the uncomfortable truth:
You’re only seeing what they choose to show you.
That isn’t paranoia. It’s reality.
Ad platforms have every incentive to highlight performance, not inefficiencies. Their business model thrives on spend. So, while they do filter some invalid traffic or refund known discrepancies, there’s little visibility into what gets missed or why.
This creates a blind spot. One that could be costing you thousands, even millions, in wasted spend.
Let’s break it down:
A third-party audit like Vaudit acts as an independent truth layer, built not to replace platform data, but to challenge it with a second opinion.
We pull your ad data, server logs, pixel reports, and user behavior, then piece together a more holistic picture:
Auditing isn’t about pointing fingers. It’s about empowering marketing teams with deeper insights so you know exactly where your money went, how it performed, and what can be recovered.
When every cent counts, that kind of clarity can lead to:
If your business spends heavily on paid media, relying solely on platform dashboards is like reviewing your finances with one eye closed. A third-party audit opens both eyes.
Audit your ad spend and ensure 100% data accuracy & integrity
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