Not all ad fraud wears a black hat. Some slip under the radar, deceptive, quiet, and damaging. Cookie stuffing is one such tactic.
Sep 14, 2024
Not all ad fraud wears a black hat. Some slip under the radar, deceptive, quiet, and damaging. Cookie stuffing is one such tactic. It doesn’t just steal attribution; it silently siphons away your ROI without any red flags in the dashboard.
Cookie stuffing is a form of affiliate fraud where multiple third-party cookies are secretly loaded onto a user’s browser, often without their consent or even a click. These cookies are used to falsely claim credit for purchases, leads, or sign-ups, even when the affiliate had no real involvement in the customer journey.
In simple terms: You’re paying for traffic or conversions that never belonged to the source claiming them.
Cookie stuffing doesn’t trigger the usual fraud signals. There are no inflated click numbers or unusual traffic spikes. Instead, the fraudster hijacks attribution by embedding affiliate cookies through pop-ups, hidden pixels, or forced redirects causing your analytics to misattribute sales.
This subtle manipulation often goes unnoticed by ad platforms, allowing fraudsters to rack up commissions or mislead attribution models over time.
Vaudit’s auditing framework is designed to analyze deeper behavioral signals across your ad data, web sessions, and attribution chains. Here’s how we tackle cookie stuffing:
Cookie stuffing is the fraud you don’t see until it's too late. With Vaudit, you gain visibility into attribution hijacking which restores accuracy, trust, and control over your marketing spend.
Because in advertising, you shouldn’t pay for what you didn’t earn.
Audit your ad spend and ensure 100% data accuracy & integrity
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