A Marketing Leader’s Guide to Preempting Budget Leaks

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The Hidden Risk in Your Ad Performance Metrics

As a marketing leader, you’re measured on performance, not just clicks. But here’s the problem: performance metrics don’t always tell the full story, especially when invalid traffic goes undetected.

Your dashboards might show healthy CTRs and promising ROAS. But finance sees something different when reconciling billing:

• Unexpected CAC spikes
• Cost anomalies tied to non-converting traffic
• Budget shortfalls with no clear cause

The gap? Platforms bill based on activity, not authenticity. And that means fake users, bots, and out-of-geo traffic can still slip through costing you performance and credibility.

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What Invalid Ad Charges Look Like (And Why They Matter)

Invalid charges aren’t always fraud. They’re often the result of unfiltered noise:

• Out-of-geo clicks on geo-targeted campaigns
• Made-for-Ads (MFA) traffic that inflates reach but delivers no value
• Bots and click farms driving fake conversions
• Non-Human installs from misconfigured SDKs or spoofed traffic

All of this gets reported in your campaign totals and all of it gets billed.

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When Finance Audits You First, You’ve Lost Control

Let’s be honest: when your CFO starts asking for invoice breakdowns, it’s not a performance conversation anymore, it’s a damage control one.

They’ll ask:

• Why are we over budget?
• What caused this CAC jump?
• Can we get this refunded?

If you don’t have answers backed by forensic data, they’ll make cuts. You lose spend flexibility and future trust.

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Flip the Script with Marketing-Led Auditing

With Vaudit, marketing can audit spend before finance ever flags a problem. Here’s how:

✔️ Pre-bill filtering of traffic from bots, MFAs, and out-of-geo sources
✔️ Click-level logs for every impression, device, and GCLID
✔️ Real-time exclusion of invalid users and placements
✔️ Finance-ready audit trails to support refund requests and compliance

It’s not about being defensive, it’s about being proactive and accountable.

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This Isn’t Attribution. It’s Enforcement.

Attribution tools tell you where performance came from.

Vaudit tells you whether that performance should’ve been paid for in the first place.

And it’s fast:

• No campaign pauses
• No platform changes
• 30-minute integration time
• Fully compatible with Google, Meta, AppsFlyer, and your existing stack

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The Results Speak for Themselves

Here’s what marketers are seeing after implementing Vaudit:

• 8–10% of mobile spend removed pre-bill
• 3–5% recovered in refunds with packaged dispute reports
• 10–30% improvement in ROAS after excluding invalid traffic
• Audit-grade documentation to align with finance compliance
  
  

All of it backed by our 2X Performance Guarantee:
If you don’t save double what you pay for Vaudit, you don’t pay at all.

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Don’t Let Finance Catch Waste Before You Do

Marketing should lead the conversation on budget protection.
With Vaudit, you can:

• Audit every click before it’s billed
• Remove invalid traffic mid-flight
• Deliver verified, defensible performance data

Take control of your marketing budget before the invoice lands.
Start auditing with Vaudit and never pay for invalid clicks again.

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