From Clicks to Clarity: How Vaudit Uncovers the Ad Fraud Google & Meta Miss

Digital ad platforms like Google and Meta claim to protect advertisers through automated filters and fraud detection systems. While these built-in defenses catch basic anomalies, they aren’t built to dig deep, and that’s where serious losses occur.

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Ad fraud today isn’t just obvious bot clicks.
It’s smarter. It’s faster. It’s engineered to look legitimate. And often, it slips past native platform filters completely unnoticed.

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So, what’s getting missed?

• Sophisticated Botnets that simulate user behavior across thousands of devices bypassing basic detection algorithms.
• Click Farms staffed by real humans using multiple devices, making it nearly impossible for automated systems to flag as fraudulent.
• VPN and Proxy Cloaking, which disguise the real origin of traffic, leading to geo-mismatches that waste budget on irrelevant audiences.
• Device Spoofing and session replay tactics, designed to mimic engagement and inflate metrics without driving true conversions.
  
  

This is where Vaudit comes in.

We don’t rely solely on platform data, we cross-analyze it with your first-party weblogs, ad account metadata, and advanced pattern recognition to uncover what others miss.

Our audit process is forensic by design. We review every click and impression with the intent to validate, dispute, and recover ad spend lost to undetected fraud.

Our system flags issues like:

• Sudden spikes in CTR without a matching increase in conversions.
• Sessions with high bounce rates and minimal on-site activity.
• Impressions and clicks from regions outside your target geo.
• Repeated engagement from the same IPs or suspicious time zones.
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These may seem small in isolation, but collectively, they represent thousands of dollars in waste every month.

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Why this matters

Platform-reported metrics give a partial view. Vaudit provides the full picture, highlighting gaps, documenting losses, and empowering you to claim refunds with confidence.

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Google and Meta are built for scale.
Vaudit is built for precision.

We don’t just identify fraud - we quantify it, prove it, and help you take action.

Because every click should count and every dollar deserves accountability.

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