Data privacy isn’t just a compliance checkbox anymore as it’s becoming a defining factor in how brands engage with customers and manage advertising risk.
Jun 26, 2025
Data privacy isn’t just a compliance checkbox anymore as it’s becoming a defining factor in how brands engage with customers and manage advertising risk. With a wave of new privacy laws set to take effect in 2025, marketers and media buyers need to prepare now or risk falling behind.
Here’s what’s on the horizon and what it means for your ad strategy.
Across the globe, regulators are tightening data protection rules to give individuals more control over their information. This isn’t just an EU or California story anymore as jurisdictions from India to Brazil to the U.S. federal government are pushing legislation that changes the way data can be collected, stored, and used for marketing.
Key privacy laws expected or expanding in 2025 include:
Each regulation brings its own nuance, but the trend is clear: transparency, consent, and accountability are no longer optional.
These laws directly impact how you:
The cost of ignoring these? Hefty fines, ad delivery disruption, and loss of consumer trust.
The rules of digital advertising are evolving fast and regulators are catching up. Whether you're spending five figures or seven on paid media, privacy needs to be embedded in your ad ops.
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